Your Content: Make what you’re going to use, easier to have
It’s safe to say that, more and more, any content collection is both digitized and likely to be kept online. Those are two great practical improvements over the past.
And, because digitized things easily get copied, modified and moved all the time, better content is more likely to somehow become available to whoever demands it.
But those changes can also have the effect of “letting all the cats loose in the yard”… That makes it more important for providers to proactively communicate where the provider’s preferred versions of content are going to be accessible.
Then, any time the provider’s preferences match the audience’s there is something worth protecting. So we want to not just save content, but we really want to manage it, just like we manage money instead of only putting it away where we keep it and spending it away.
Your Content: Make what you already have, better to use
If you are a content Provider, your catalogs become the portfolios that you share with your audience and that become their preference. Your audience can also give you better feedback on what is missing or should be better, and trust you to put those improvements where they already know to look.
But, we don’t want to make and distribute a separate copy of everything for each user; that would give us an unreasonable burden as a supplier. Instead, just like with broadcasting, we want to give many users access to the same ”best” copy, wherever it is; and if the location of the item changes, we just give all users access to the same new location.
And by the way, at any given time or place in the future, the main audience of your content collection might be… You.
In a nutshell, eXie
When you subscribe and sign into eXie, you’ll see templates to borrow or make that will help you quickly get going with the eXie approach. Each template is a simple framework that looks like a table (called a “frame”), labelled with key words that identify (in columns) the type of ideas that an audience seeks out and (in rows) the ways that the audience is interested in those ideas.
Using the frame, you link the locations of online content to the type of idea and type of interest that is most relevant to the intended audience. Drag or copy the content links to the right places in the frame to create a catalog of the content; name the catalog; then publish the catalog online to general or selected audiences. Multiple different catalogs can be created for the same collection of content.
People who sign into an eXie user group or who receive an eXie notification will be able to access the catalog and can click any link in the catalog to access the chosen content on line.
There is nothing to install; the catalogs are available 24×7 on the web through PCs, tablets or smartphones; and the provider does not have to worry about moving or duplicating the content since the catalog points to wherever it already exists online without changing it. Existing security that protects your content, which you have already set up outside of eXie, remains as is.
With eXie, content collectors can quickly organize the content access for maximum value in one or more catalogs; add, remove, show, hide, update and distribute the catalogs themselves at any time with no special skills required.