Organizing Content From or For a Conference

conference-ecommerce

HUNTING AND GATHERING KNOWLEDGE

The masters of content and marketing at HubSpot give a great list of tips on how to handle getting the most out of a conference. You can see the list here: http://blog.hubspot.com/marketing/conference-tips

They provide 14 good ideas in roughly three flavors.

One: PEOPLE. Get prepared to meet them, remember them, and also communicate with them after the conference is over.

Two: PLACES. Be sure everyone knows you’re at the conference and not somewhere else. But also, have a map of the conference locations, and start using it before you go to the conference. Know where to be and when, before it is time.

Three: IDEAS. This is our favorite group. It includes being organized about how you capture and re-use the information flying around at the conference, including of course the main meeting sessions.

It’s no coincidence that Evernote is highlighted as a must-have tool for the conference attendee. As HubSpot says, “You can create a dedicated notebook for your conference notes, and tag each note with multiple labels to organize any way you want — by topic, speaker, or even which day the session took place.”

At eXie, we always want to know what those notes turn into when they grow up. Getting them refined, composed, and classified almost always turns them into a document, presentation, or media piece that will be reused — and at that point we use eXie to make sure that they wind up catalogued in a great way.

ORGANIZING THE CONFERENCE KNOWLEDGE

Using eXie easily lets you design a frame of reference for organizing the ideas that are important to you and that you try to get from the conference. The classic framework of a conference is its “agenda” of big thematic subjects and topical meeting sessions about specific viewpoints on those subjects.

Regardless of when the topical sessions meet, the knowledge that they offer will logically apply to the subjects long after the conference is over and those meeting times and locations no longer matter.

Since you have the agenda before the conference events occur, you have the opportunity to identify the subject themes and topics that you want to continue exploring both during and after the conference. Together the themes and topics make up your frame of reference:

Conference

That leads us to our single favorite tip, that HubSpot simply called “Teach“. HubSpot says:

“The insights you gained at the conference are likely to be useful for your team, so make sure to set aside time to pass on what you learned. Whether it’s leading an in-person session or writing an email or [blog] post to document the most valuable information, proactively sharing information will help your colleagues do better work while establishing you as a leader on your team.”

With an eXie account, you can easily create and label a frame, populate it with the links to any content from or about the conference that is online, and publish your frame so that it becomes available to you and to others for re-use, as you choose. Links stored in the eXie frame are “live” just as they are in your web browser. Your frame itself is created and stored entirely online.