Delivering Ideas – The Purpose of Content


Archiving, Educating, Composing, Planning, Proposing, Marketing, Exhibiting…

What do all of those types of efforts have in common?

For one, each is done by someone who is interested in high-quality content AND who actually does something with the content they keep.

For another, these efforts are all cases of Content Usage — or Use Cases for short — in which the goal is to successfully deliver certain ideas to an audience.

The audience may be other parties or themselves, and it may be general or specialized, but the goal never actually changes. Each of the efforts has its own distinctive activities tied to where and how it is actually conducted. But as we’ll see here, they all have, in common, the same issues to address, as they channel the delivery of ideas from source to destination.

Content Channeling for Idea Delivery

This chart makes us able to see the things that make it possible to succeed in delivering ideas. They are not peculiar to any one of the various use cases; this means that each case may look at how it gets things done and assess whether it has an important need to do things differently from how other cases get it done.

We all know that storage and search tools involve handling a wide variety of file formats, and that the same idea may show up in a dizzying variety of locations, forms and items. One key issue is to be able to confidently recognize which discoverable items actually carry the idea that we seek in a way that is best for our current purpose. Naturally we make time to focus on creating relevant content; but the more pressing problem in all use cases is that we cannot produce even a large fraction of what we are able to find, and the sheer volume and variety of discoverable finished items is a potentially huge burden to work through.

Still, we can assume that there will always be finished content available that people should try to use. What must also take place for a “successful” delivery of ideas is that the user can efficiently and reliably navigate to the best representation of the idea for the user’s occasion of demand.

With success in that part of the delivery, content usage exposes items that are better qualified for carrying key ideas in a way most likely to be valuable for the user.

Those items are more likely to be worth retaining for repeated use, so they also influence the decision about what else should be discovered and stored going forward.

The eXie solution offers a simple, highly visible technique for arranging, recognizing and accessing available content according to the value of its usage. With eXie, a collection of content can be viewed with an easy and consistent emphasis on how the meaning of the content is intended to be recognized, regardless of its source, format or age.

In that view, the value of the content is easier to manage by both the providers and the users of the content. With eXie, content providers and users have the same frame of reference for deciding what content should be available and used.Additionally, eXie can apply the framework in the same way to any online content being produced in any of the use cases. This of course means that eXie is useful in the same way by people in all use cases — and therefore is a standard “platform” for all of them.

The content collection in question may be about evidence, specifications, explanations, instructions, concepts, or examples of things. Regardless, eXie is equally effective in providing the collection with an organization of the content that guides effective navigation and recognition by the user.