Serving Up Content for Users

Imagine going into a warehouse where anything could be interesting but nothing is organized.

The first thing you’d want to do is get somebody to bring you things specifically for the reason you wanted them. Whatever your reason is, it represents how you want to use the items, and your next consideration is whether they are in a form that makes them useful the way you desire. Will you have to modify, arrange, or assemble them further, before you can use them the way you want?

Similarly, you might go into a store where there is a large supply of food ingredients. But they may still be a long way off from being a meal, especially the meal that you want at the time. It’s clear that having someone choose, prepare and organize the ingredients as a served dish would make you a lot happier.

Content is all about ways to experience ideas.

Most of us collect content for reasons that make sense to us; but when it comes time for others or ourselves to use it again, there’s a big difference made by how much processing has taken place to have it meet our need.

We can see a wide variety of things that can be done to match the content in our collection to the preference of a content user.


eXie Use Cases and Results


In the illustration here, activities on the left name many of the most typical ways that people expect to use content. On the right, we see many of the most typical places that someone expects to find content that has been cared for and prepared for ongoing or recurring use.

As content collectors or contributors, we are usually vary familiar with what these activities are like and what these results are like, mostly through the form that they usually take. What makes it all better is knowing how to make the form work best.

Shaping the content for use is where eXie lets you be the source of its final value, picking up from the level where content is just good quality ingredients, and finishing with where it is a good quality experience.

The beginning of that is curating — going into the collection with an audience’s point of view in mind and using that point of view as the selection criteria for what content will get forwarded to the audience. This will result in a more specialized collection that is a subset of the original one.

The specialized collection then gets organized internally to make it apparent why the content within it can be useful in a given way.

The ultimate use of the content is also a part of the audience’s initial expectations that help define how the focused content collection should be arranged for and recognized by users. Sophisticated or “rich” content usually consists of multiple items brought together — composed or coordinated for presentation in the same place.

At that point, the experience offered by the content can make all the difference between your content being merely adequate and being preferred.

Using eXie, you can easily present your content collection — in a view that always immediately shows:

  • how the audience refers to ideas — each frame labels what kind of thing is under consideration and why
  • where to get the content that relates to those references — each frame cell holds links to any chosen content from any online location
  • what most interesting other ideas are associated with the ones initially in mind — the “big picture” of eXie’s content frames confirms that selected content is distinctive yet not isolated from broader interests and choices

And because of eXie’s layout, the same view is equally useful to both you as the content provider and your audience as the content user.

The discovery that will occur is how the eXie presentation serves easily as any one of the typical forms used to deliver curated collections of content.